Bench office
Write to the bench
How to reach the desk of The Response Bench with a question about a direct-response campaign, a correction, or a record worth reading.
What to send
The desk reads questions about direct-response campaigns for travel, hospitality and property offers: how an offer should be written, how a mail quantity is sized, what belongs in a call script, and how a result is measured. A question is easiest to answer when it carries the campaign it comes from: the offer as it was written, the quantity mailed or the hours dialled, the period covered, and the result as the operator recorded it. A correction is read the same way. Send the source, the date and the figure the sheet should carry instead.
How the desk replies
Every message is read by the desk and answered in plain American English, in the order it arrives. A question that needs a figure the desk does not have becomes a test sheet rather than a short reply, and it is published with its protocol and its date like any other sheet. A correction that holds is applied to the sheet and the date is updated, with the name of the source that carried it.
Contact
Write to contact@marketingdecisionsinc.com. The desk asks that a message about a campaign include the jurisdiction it ran in, because the wording of an offer and the rules around a telephone call both change from one to the next.