- Test sheet
- ML-002
- Station
- Mail & lists
- Run
The Rental Ad as a Lead Sheet
A vacancy notice works as a lead sheet. The classified line and its online successor set the shape of a follow-up list in residential rentals.
1,130 words · 5 min
- Station
- ML
- Test sheets
- Last logged
Mail & lists
The mailer, the list, the segment and the follow-up that decide whether a piece pays for itself.
§ 1 Station log
Test sheets 2
| Ref. | Test sheet | Run | Length |
|---|---|---|---|
| ML-002 | The Rental Ad as a Lead Sheet | 1,130 words | |
| ML-001 | Sizing a First Drop to a Directory's List | 1,086 words |
§ 2 Sheets of this station
- Test sheet
- ML-001
- Station
- Mail & lists
- Run
Sizing a First Drop to a Directory's List
What an aviation directory knows about the businesses it lists, and what a first direct-mail test to those names can and cannot measure.
1,086 words · 5 min